Rejection from publishers is something that virtually every writer will experience in his career at some point. In fact, some professional writers acquire so many rejection letters that they probably could paper their walls with them. As a beginning writer, it’s difficult not to get discouraged by these personally hurtful little pieces of mail, but rest assured: Rejection letters often have no bearing on the quality of your writing.
The reality of publishing is that a book (or any other text) gets published when it is a good fit for the publisher. At the most basic level, this means you have to submit to publishers that produce your manuscript’s genre. Don’t submit a science fiction novel to a romance publisher, for example, no matter how confident you are you’ve written the greatest thing since Star Wars.
Beyond submitting within the right genre, you have to explore what the publisher is producing at the current time. The manuscripts a publisher receives vary over given periods. A publisher who publishes biographies, for instance, might get 100 biographies one year and 1,000 the next. If the publisher has an overflow of a certain type of work, it can be much more picky about what manuscripts it selects to meet the publishing goals within that genre. Your odds of having your manuscript selected go down as a result. Publishers may even announce that they are no longer accepting submissions within the genre that has the overflow.
The simple solution to this issue is to do a bit of research prior to submitting your proposal package to the publisher. Look on their website or use resources such as Writer’s Market to determine the types of titles and plots the publisher has put out recently. Then analyze whether your manuscript fits one or more of the publisher’s immediate production needs. You need to be able to show that your manuscript fits what the publisher is doing and thus prove marketability, but you also need to be able to show how your manuscript has fresh ideas compared to previous publications.
Some publishers reject great writing not because of improper publisher/genre/manuscript matching, but because they quit working when they write the last chapter of the text. They construct a so-so query letter that doesn’t catch the editor’s eye, has basic grammar or spelling errors and that doesn’t truly summarize the plot or the author’s experience. No query letter can be completely cookie cutter because ideally you should customize each query letter to the publisher to which it is sent, but every query letter needs to have an excellent hook, flawless presentation and prove your competence. As you try to promote your work, don’t make the mistake of judging the manuscript on the editor’s behalf within the query–let the editor decide for himself whether you’ve got a text that could propel you to fame.
Great writing sometimes doesn’t get published because, quite simply, writers don’t take a chance on themselves. For whatever reason, they don’t think what they’ve written will make the cut, or they are afraid of the possible rejection editors can give. Subsequently, they submit nothing and have their worst fear realized–they never get to see what they write in print. Meanwhile, less worthy texts find places on bookstore shelves.
Publication also can evade amazing writers because the writing isn’t right for the time. For example, stories with vampire themes have been wildly successful over the past decade or so (notably, the Twilight saga). Had these books been written in the 1600s, the period where witches, vampires, werewolves and the like were highly ostracized in the United States, they might have had no hope of publication. In the same way, people who write in the style of Charles Dickens might be labeled as too archaic and complex for modern readers, even though Dickens’ work is considered classic.
Finding solutions to these issues isn’t always easy, but you can do your best to send your manuscript to the publisher most likely to need it. You can customize and perfect your queries. You can get feedback on the manuscript to build your confidence before you submit it. And you can be mindful of the market, researching what sells and what doesn’t. All you have to do is start.