Creativity Versus Salability

Disney has produced some truly wonderful material over its decades of operation. Even so, after hearing and watching film after film, I can’t help but notice that Disney tends not to move away from general plots. For example, in the Hunchback of Notre Dame, Quasimodo dreams about leaving the confines of his church and being free to do bigger and better things. In Aladdin, Aladdin dreams about leaving behind the thief’s life for bigger and better things. In Hercules, Hercules asserts that, even though everyone else has quit or failed before, he will “go the distance”, become a hero and….you guessed it, go on to bigger and better things.

Now, I’m not knocking Disney alone here. A lack of truly new content is a problem just about everywhere writing appears–even reality TV is crafted around roughly the same ideas.


An easy answer is just that we aren’t very creative anymore, or that we’re just plain lazy. I don’t think this is the entire story, though. I think it very well could be linked more to money. When a producer is putting down millions of dollars to create a script or film, for instance, he wants to reduce his risks on the investment. One way of doing that is falling back on something that has proven itself before.

Any number of plots or characters might stimulate particular emotional responses in an audience. But as writers, we have to find the balance between what is new and what has been branded as salable. That is no easy feat.