A “platform” as a writer refers to the channels you use to engage with your audience. The more channels you use and the more people you engage with regularly, the bigger your platform is. So as a writer, you want to create a platform that is as large as possible so you have a great reach to lots of readers. To build that platform, here’s what to do:
1. Create your author website/blog.
This gives you a place to drop pieces of your writing so you can direct people to a portfolio. It also offers the opportunity to interact with readers through comments, polls, giveaways, or other fun events. Just about every publisher, agent, or editor will want you to have a website if you start pitching, so you might as well get it established early so you can show good history and activity.
But one of the most important parts of having your site/blog is the ability to build an email list. Putting a simple subscribe button on the site and linking it to a reliable email subscriber service (e.g. AWeber) means that you can contact your readers or followers any time you have something to announce. You also can send convenient newsletters and include social media buttons so people can follow you on those accounts.
2. Interact on social media.
This isn’t just logging in and dropping links to your blog posts. It means going in and posting things that show readers who you are and what you are up to in a transparent and authentic way. Find some good writing groups to join and post on their pages. Share links that might be helpful, such as an upcoming book sale on an online site, a book-to-movie trailer or a great video about storytelling. Share fan art or ask what people think about different books, conferences, or techniques.
The basic rule here is that, although it is OK to throw in a little self-promotion, always do it in a way that makes the value to your reader clear. Don’t only self-promote, because nobody likes to be sold to all the time. Focus on creating a relationship with people and they will read you by default. Make sure that you choose your groups selectively, as well, because the reality is you are going to do better checking into a handful of pages consistently than signing up for a bunch you never have time to go to.
3. Talk to people.
This might mean going to a conference or attending a group at your library. But it also means reaching out to other writers and professionals in the industry to share resources and gratitude. Once you have a little bit of a connection going, then you can ask for mutual favors, such as referrals, beta reading, or an introduction.
4. Publish cross-platform.
Ever hear that old saying, work smarter, not harder? As a writer, that means repurposing content across different channels. For instance, sites like Medium typically allow you to repost your pieces on other sites after a certain period of time. You simply copy some or all of the content into the new platform and include a little blurb about where it first appeared, along with a link to the original version. The only caveat is that you need to do some minor tweaks, such as swapping out your headline, so that Google doesn’t see the new post as an exact copy and drop the page in search results. Don’t worry too much about the duplication, though, because a lot of your new readers will discover your content through the specific channel’s main pages, feeds, or search features. Others will already be following you and thus will have opted in to see when you post something new.
Remember, too, that cross-platform doesn’t mean only writing-based activity. Lots of writers, for example, now have podcasts where they read pieces verbatim or discuss their original content on the fly. The same is true for video sites like Youtube or doing livestreams. It is a terrific way to expose completely new audiences to the same ideas and concepts and bring them into your community, AND it can allow you to reach people who have specific difficulties such as visual impairment.
5. Be a guest speaker.
You don’t have to get up in front of hundreds of people here, although you certainly can if that invigorates you. Options like webinars, podcasts, or hosting a workshop at your local library all are good opportunities to show others your expertise as a writer. The key is that you have to let others know you are available! Don’t be afraid to ask if people can use you, and be confident in yourself enough to sell your strengths and experiences well.
Platform building takes real effort. There’s no beating around the bush about that. But if you create real strategies around the points above (e.g., scheduling 20 minutes a day to interact with the social media groups you sign up for, aiming to cold email one person or organization every day), then slowly but surely, the foundation solidifies. Be patient, show your grit, and never put down your tools.