Books Are More Than Loss Leads

Do you see it, too? More and more experts, all recommending writing books as loss leads. The basic idea comes from the reality that most books don’t make a ton of money. Many authors only make a few hundred dollars, if anything at all, as they’re often recouping the cost of marketing, editing, and other…

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Lead Magnet 101 for Writers

As an author, one of my biggest goals is to use a lead magnet more regularly. What? You thought lead magnets were just for big companies and brands? Lead magnets can help you at any stage of your writing career, but they’re especially important for independent authors. This video breaks down the basics. Watch/Subscribe

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