Books Are More Than Loss Leads

Do you see it, too? More and more experts, all recommending writing books as loss leads. The basic idea comes from the reality that most books don’t make a ton of money. Many authors only make a few hundred dollars, if anything at all, as they’re often recouping the cost of marketing, editing, and other…

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When Creativity and the Ability to Sell Don’t Mix

Disney has produced some truly wonderful material over its decades of operation. Even so, I can’t help but notice that Disney tends not to move away from general plots. For example, in the Hunchback of Notre Dame, Quasimodo dreams about leaving the confines of his church and being free to do bigger and better things. In Aladdin,…

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