Posts Tagged ‘social media’
If You Want Readers to Follow You, Stop Posting (So Much)
For a while now, I’ve maintained three different publication branches — Takingdictation (my business), Faithful on the Clock (my faith-based podcast), and Unstealing Joy (my trauma recovery work). Having multiple irons in the fire means that I consistently post many messages per week across my accounts. But I don’t post superfluously. Each post either 1)…
Read MoreBLUF — Yes, It Works for Social Media
The old journalism trick of Bottom Line Up Front (BLUF) is especially useful on social media, where readers scroll exceptionally fast and decide in fractions of a second whether to continue reading a post. But what exactly is BLUF? With BLUF, your main point comes first BLUF means you take the core, thesis concept of…
Read MoreWhy the Math on Social Media Doesn’t Add Up for Writers
I’ve been at this social media game for *cough* a while now, trying to use different platforms to share my writing and market myself. It can be beneficial if you’re strategic about it. But if you’re wondering why it feels exhausting and impossible to keep up sometimes, it’s because the math isn’t in our favor. This video — which…
Read MoreYOY Social Media Growth 2024
Social media platforms are the main way I share my content. Because I believe so much in transparency, as the year comes to a close, I’d love to share the YOY brand growth results I’ve achieved for 2024. Social media managers and strategists out there, correct me if I’m mistaken here. But my understanding is…
Read MoreI Sacrificed to Build My Author Platform. I Hope You Didn’t
Social media is an ever-changing beast. But for writers, one narrative has persisted about it for years — you need to build a platform to be successful as an author, if only because social media platforms offer an easy way to interact with readers at scale. This thread on Reddit gives a sample of some…
Read MoreShould You Cross-Post Your Content on Social Media?
I cross-post a lot of content as a writer. (You might have noticed.) But that doesn’t mean everything is EXACTLY the same across my accounts. In this video, I explain that every platform has its own key demographics. TikTok users tend to be younger than Facebook users, for instance. SO, sometimes you have to adjust…
Read MoreI’m No Influencer, But I’m Proud of My Followers
I’ve never planned to be one of those people with millions of followers on social media. A MrBeast I am not. But in this video, I explain why I’m happy with the follower count I have. In a previous social media post archived at wandathibodeaux.com, I asserted that building a follower count by borrowing the…
Read MoreWhy Brands Are Reevaluating Influencers
Writers and other creatives can benefit significantly from brand partnerships. But brands have tended to work only with social media influencers with big follower counts. It’s a catch-22, because you can’t grow without the brands and you can’t get the brands if you haven’t grown. Or at least…that’s how it was. A new study shows…
Read MoreHow to Succeed on Social Media as a Writer
If you’re a writer who wants to use social media to pump up your readership, this video offers general guidance on how to get the most out of your accounts and content. Watch/Subscribe:https://youtu.be/XXr3yx5v5gU For the record, I don’t pretend to be some social media master. I’m still trying to figure out how much I want…
Read MoreWhy Writers Should Ignore (Most) Social Media Best Practices
Although social media is here to stay, there’s little question that the face of social media is changing. Centralized, independent platforms (e.g., Facebook, X, Pinterest) long have been the standard. But now, some experts are arguing that, with the emergence of options like Mastodon, we’re moving toward a more federated, connected approach. Federated social media…
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