BLUF — Yes, It Works for Social Media

The old journalism trick of Bottom Line Up Front (BLUF) is especially useful on social media, where readers scroll exceptionally fast and decide in fractions of a second whether to continue reading a post. But what exactly is BLUF? With BLUF, your main point comes first BLUF means you take the core, thesis concept of…

Read More

Tried Micropublishing? Here’s Why You Should

For most writers, the dream of success looks like published books. But there is, as the saying goes, more than one way to skin a cat. If you haven’t already considered micropublishing, it might be the alternative, less traditional path that allows you to achieve a viable income as a wordsmith. What is micropublishing? Micropublishing…

Read More

Want a Great First Draft? Think First, Write Later

For most writers, writing and thinking are the same event — they conceptualize, organize, write, and revise at the same time. Even planners, who outline and create structure before beginning the draft, will let thoughts unfold in real time, discovering the emotional and rhetorical logic of the piece at the keyboard. Pantsers are even more…

Read More